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A brief introduction to Google Ads Display URL

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A display URL is the website address that is shown in a text ad on the Google Ads (formerly Google AdWords) display network, according to Google The display URL is intended to give users an idea of where they will be taken when they click on the ad. It is important that the google ads display url should be relevant to the ad’s landing page and should accurately reflect the website’s address. The display URL must be a working link and should not contain any misleading information or redirects. It should be noted that the display URL and the actual landing page URL do not have to be the same, but they should be closely related. For example, if an ad is promoting a specific product on a website, the display URL could be the homepage of the website, while the landing page URL would be the specific product page.

Difference Between Google ads final URL and display URL

When it comes to creating a successful Google Ads campaign, one of the key factors to consider is utilization. A well-utilized campaign can help you achieve your desired results while keeping your costs low. On the other hand, an under-utilized campaign can lead to expensive bids and a lack of ROI. On the other hand, over-utilization can result in non-compliance with Google’s community guidelines. Which could lead to your ads being rejected.

One of the most effective ways to optimize your campaign’s utilization is by crafting compelling. And informative headlines for your ads. These headlines are the first thing that users will see when they come across your ad, so it’s important to make sure that they grab their attention. Convey the most important information about your product or service. To help you create effective google ads headlines for your ads campaign, here are some tips to consider 

Understanding and Utilizing the Character Limits for Google Ads Headlines

Adwords Display URL

The key point to keep in mind is that the AdWords Display URL is simply a way to give viewers an idea of what the ad they are clicking on is about. Some advertisers include their main keyword in the Display URL. However, it’s important to note that the Display URL and the actual landing page URL may be different.

Google Ads Final URL

The final URL in Google Ads is the primary web address of the landing page. Where marketers want their audience to go after clicking on an ad. For example, if an ad’s display URL is www.example.com/nike-shoes. It may take users to a landing page with the URL www.example.com/nike/shoes. It is important to note that the final URL suffix in google ads and the display URL should be related or the same. As it is considered unethical to use different URLs for the two.

What is the character limit in google ads display URLs?

Google Ads has a character limit of 35 for the Display URL. When creating a Display URL for your Google Ads. It’s important to remember that using the full 35-character limit is not always the best approach. Instead, it’s recommended to keep your Display URL concise and relevant to your ad’s content, using only the characters that are necessary. This will help to make your ads more effective and appealing to viewers. Not only that, using the full 35 characters can make the display URL looks cluttered and lengthy. Which can make it less attractive and less effective in catching the attention of the users. Therefore, it’s always a good practice to keep your Display URL between 20-25 characters. This will make it look clean, easy to read and more relevant to the ad’s content. It is a common practice that marketers use display url as a tool to

Benefits of optimising your google ads display URL

1. Increased click-through rate

Optimizing your Display URL in Google Ads can increase the likelihood of users clicking on your ad. By making the Display URL relevant and consistent with the ad’s content. Users will be more likely to trust and engage with the ad, resulting in higher click-through rates.

2. Improved ad relevance

Many marketers neglect the importance of making the ad description relevant to the headline. It’s important to keep in mind that Google allows for a maximum of 15 headlines and all of them should be consistent with the description provided. This ensures that it is easy for the user to navigate and understand the ad.

3. Better ad performance

Enchanting your Google Ads Display URL in can lead to better ad performance and a better return on investment. By making the Display URL relevant and consistent with the ad’s content, users will be more likely to trust and engage with the ad. Resulting in higher click-through rates and a greater likelihood of conversions. Additionally, a well-optimized Display URL can improve your ad’s quality score. Which can lead to lower costs and better ad placement.

4. Improved quality score

A well-optimized Display URL that is relevant and consistent with the ad’s content can increase the relevance and credibility of your ad to the audience and search engines, leading to higher ad relevance and better ad performance. A higher quality score can result in lower costs and better ad placement, ultimately resulting in more conversions.


5. Increase brand recognition

Optimizing your Display URL in Google Ads can help to increase brand recognition and credibility. By using a consistent and recognizable Display URL. Users will be more likely to remember and recognize your brand, leading to increased brand awareness and trust. This can result in more click-throughs and conversions, ultimately increasing brand recognition and credibility.

6. Increased user trust

Improving your Display URL in Google Ads by making it more relevant, short and consistent with the ad’s content. This can help to gain the trust of the audience, increase brand recognition and ultimately lead to higher click-through rates and conversions.

How to make a perfect AdWords Display URL?

Keep it short

When aiming for a perfect Google Ads display URL, remember that your audience prefers to see clear and concise information that will immediately provide them with the results or answers they are looking for. With that in mind, if your display URL is lengthy, most of your audience will ignore it and move on to the next ad. Creating a short URL will help them understand the content of the page and what they can expect after clicking on the link, this is one of the tricks that we use in our ppc services


Creating a relevant Google ads display URL is a key factor in creating a successful Google Ads campaign. A relevant URL not only helps to reduce the bounce rate of the ad but also makes the campaign more cost-effective. By targeting only the relevant audience, you are able to use your budget more efficiently. This way, your money will be spent only on those who are most likely to be interested in your product or service. Relevancy is important for not only the user experience but also for the performance of the ad. A relevant URL will increase the chances of conversions and increase the ROI of your campaign. Additionally, it can also help to increase the Quality Score of the ad which in turn can help to lower the cost per click. Overall, relevancy is a crucial aspect of creating a perfect Google Ads display URL.


Using the main focus keyword in the URL is a popular tactic among PPC marketers. It helps to inform search bots about the content of the page and it also helps customers understand what they can expect to find when they land on the page. This technique is commonly used to improve the performance of the ad and increase the chances of conversions.

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